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Casino loyalty schemes are changing to enhance player engagement and retention. In 2023, Caesars Entertainment declared a revamp of its Total Rewards scheme, introducing tiered perks that address to a larger range of players. This program aims to compensate not just high rollers but also occasional gamers, reflecting a shift in the sector towards accessibility. […]

Casino marketing has progressed substantially over the years, adapting to changing consumer tastes and digital advancements. In twenty twenty-two, the American Gaming Association stated that casinos in the U.S. allocated over $10 billion on marketing, showcasing the industry’s commitment to capturing and keeping customers. One distinguished figure in this change is Bill Hornbuckle, CEO of

The casino sector has undergone a major transformation over the past few periods, shifting from conventional brick-and-mortar establishments to a flourishing online gambling environment. In 2023, the worldwide online gambling market was valued at roughly (63 billion, with projections showing it could reach )114 billion by 2028, according to a document by Grand View Research.

Artificial cognition (AI) is revolutionizing the casino industry by simplifying operations and enhancing customer experiences. In 2023, a document by Deloitte noted that AI tools could enhance operational effectiveness by up to 30%, enabling casinos to better manage assets and refine service provision. One key individual in this area is David Baazov, the previous CEO